fbpx

Our Process

Captivate. Compel. Climb.

We take a holistic approach to crafting content that performs. We’re not a content mill, and we don’t believe in creating content for its own sake. Everything we produce has a purpose. Here’s a sneak peek at our proven process.

Phase I: Plan

  • Keyword Research
  • Topic Brainstorming
  • Content Mapping

Phase II: Develop

  • Independent Research
  • Outlines & Briefs
  • Expert Writing

Phase III: Optimize

  • Readability & Grammar
  • SEO Best Practices
  • Marketing Injections*

Take a closer look...

01.

Keyword Research

We leverage the power of SEMrush, Google and our own common sense to identify not just high-volume keywords, but semantic keywords that match search intent and unique opportunities to score wins.

02.

Topic Brainstorming

We’ll learn your audience personas and mix them up with our keyword research results to brainstorm unique ideas that resonate with your crowd. Let’s show them why you’re the best solution to their problems and establish trust and authority for your brand.

03.

Content Mapping

We’ll map out a content strategy designed to establish you as the trusted authority in your field. We’ll present you with a list of ideas to accept, reject or refine; then, we’ll map everything out into a long-term strategy designed to win in the SERPs.

04.

Independent Research

We’ll conduct our own independent research and cite facts and statistics from authoritative sources to help demonstrate your total knowledge, prowess and command of the subject matter. We can even interview top experts to add extra mustard to your content. (*not included in all plans)

05.

Outlines & Briefs

We’re all about efficiency, so we’ll submit content briefs and outlines for your approval before we begin writing. Get a bird’s eye view of your content before it’s posted on the page to ensure we’re taking your vision in the right direction.

06.

Expert Writing

We only work with skilled writers and match writing teams to your brand’s tone to help capture your unique, true voice. Our writers are trained in our proven process and have a track record of delivering high-quality, custom content produced with your “big picture” in mind.

07.

Readability & Grammar

Each piece undergoes a thorough review for spelling, grammar and readability – all important factors for establishing trust and pursuing SERP rankings. All our content is original, but we conduct a plagiarism test and check for duplicate content anyway. Our copy editors review your brief and outline to ensure the finished product is aligned with the original vision.

08.

SEO Best Practices

Our content is audience-centric, but we certainly don’t ignore SEO best practices. Each piece undergoes an SEO review for keyword usage and placement. We evaluate your content against competitors to employ the right mix of semantic and related keywords. There’s a reason why our work ranks on the front page for thousands of targeted top-level and longtail keywords.

09.

Marketing Injections*

Whether you want to generate leads, earn direct sales or inspire donations, we infuse your content with compelling calls to action that drive users into your funnel. Shine bright with conversion content.

*Not included on all plans

Available Add-Ons

  • Stock Images
  • Screenshots
  • Custom Artwork
  • Videos
  • Content Posting
  • Lead Magnets (PDFs, White Papers, Reports & Checklists)

Content, packaged with care...

Each piece of content we produce is hand-tailored to your brand. Here are a few of the features we’ll bundle into your content.

Want to A/B test different headlines? We’ll give you a few so you can see which resonate with your audience.

We’ll include meta titles and descriptions based on our proven experience or in accordance with your SEO team’s specs.

We’ll incorporate semantic and related keywords into your content to help Google understand what it’s about – and why it should rank. Keywords are derived from competitor research, tools like SEMrush, common sense and your SEO team, if provided.

From post hierarchy to identifying new opportunities via the “skyscraper” method, we’ll research your top-ranking competitors to develop winning content that’s better than theirs.

We’ll dive deep into authoritative sources and integrate interesting, quotable knowledge nuggets into your content. Foster trust with unique insights your audience won’t find on competing sites.

We’ll add both inbound and outbound links to your content to help establish broad authority in your field of expertise.

We perform all the important checks, including grammar, readability and plagiarism checks. We also conduct an SEO review and ensure your content aligns with the original brief.

Need images, screenshots or custom illustrations? We have access to top stock images and work with talented designers to deliver.

We’ll nudge your audience into taking the next step with integrated marketing injections: calls to action, strategically-placed links and subscription forms designed to capture leads, influence donations and motivate sales.

*Not included on all plans

Don’t settle for content mills that only worry about pushing volume to get paid. Instead, choose a partner who’s dedicated to helping you grow.